Marketing Across Cultures Term Paper Example | Topics and Well Written Essays - 1500 words

Marketing Across Cultures - Term Paper Example Legislation may also prove to be a potential problem as the laws are set up to encourage exportation of products and limit the number of imports that are coming in so as to promote the growth of their economy(Balasubramanian, Kahrr & Patwardhan 196). The lack of established distribution chains is another problem that one may encounter during this endeavor as these countries do not have a large number of franchise outlets that one is able to draw up distribution agreements with. The country that may pose the biggest problem with distribution is most likely to be China due to its communist stance within the government that is not inclined to accept western products more readily as compared to India and Japan. 2. Many products fulfill both a functional need as well as a social need. When deciding how much to adapt an existing product for a new foreign market, which type of need should a marketer focus on? Explain your answer. ... This is because unless a product’s design is to be drastically changed, it will maintain the same use as in other markets, thus, the best way to create an in-road into the market is by finding a way of marketing the product as essential in terms of societal use. This will attract potential consumers to the product as well as create an opportunity for the product to compete with other alternative products that may already be present within the market. Concentrating on the social need will ensure that the target audience feels like it is a product that they require in their lives whilst concentrating on the functional need opens doors for potential consumers to dismiss as an unnecessary expense. 3. Comparing a supermarket in Tokyo, Japan with one in Dallas, Texas, which of the two is likely to have higher sales of snacks and sweets (Items usually found near the cash register at the checkout)? Explain your answer using the most relevant cultural dimension. In comparing the spendi ng culture of the two countries, it is most likely that the sales of snacks and sweets at the counter will be higher in Dallas, Texas, than in Tokyo, Japan. This is because despite both locations having a reasonable amount of individuals who are able to afford this, the western culture is characterized with the nature of impulse buying on a higher level as compared to their oriental counterparts (Kotler & Keller 45). The main reason why these products are placed at the counter of a shop is due to the factor of impulse buying, thus, this is what will need to be considered when tackling this query. That is, the products are placed at the counter to tempt buyers who had not initially planned on purchasing

Buying fashion apparel (fashion merchandising) Essay

Buying fashion apparel (fashion merchandising) - Essay Example , and constrictive clothes and accessories that were characteristic of the fashion that existed in the nineteenth century (Sterlacci and Arbuckle 41). Various fashion models and celebrities from all over the world have personified the products from this fashion house. The House of Chanel is synonymous with the little black dress and the suit along with a perfume that has recorded a lot of success (Willett 86). The company’s utilization of jersey fabrics created comfortable garments which were affordable for the target market. The company transformed the fashion industry including the high fashion and everyday fashion through switching the structured silhouettes that were based on the corset with clothing that was functional while maintaining flattery of the figure of a woman. During the 1920s, the simple designs associated with Chanel popularized the flat chested fashions that were dissimilar from the hour-glass figure which had been popularised in the late nineteenth century (Willett 86). The company utilized manly hues like grey and navy blue to demonstrate fashion boldness of personality. The clothes associated with the company included quilted fabric as well as leather trimmings where this quilted construction is meant to reinforce the fabric, design, finish to create a cloth that maintains its form, and function when it has been worn. A case in point of such a garment is the woollen Chanel suit that entails a skirt and cardigan styled suit which is knee-length, cropped with black embroidery decorations and golden buttons. The accessories that complement this garment were two-tone pump shoes together with jewellery, typically pearl necklaces and a handbag made from leather material. Brand positioning starts with clearly understanding of the customers being targeted and describe them in terms of the prevailing usage patterns, demographic attributes as well as general objectives. Insight in the objectives of the target population is particularly critical as